Fredrick Broberg
| Speaking Sessions:  Web 2.0 - exploiting mobile applications |
Company: MMCast
Job title: CEO & Founder
Fredrick Broberg, CEO & Founder of MMCast is responsible for the company's overall vision, strategic partnerships and global expansion. MMCast is a global leader and advertising technology provider. MMCast's application enables ads to be sent to a mobile device while the user downloads content. Consumers immediately view relevant video advertising instead of the loading screen. Ads target the user's profile, increasing consumer attention span while serendipitously generating advertising revenue. Network operators, handset manufacturers, content owners and consumers alike are able to appreciate MMCast's seamless fusion of entertainment and mobile technology while carriers and advertisers retain customers and increase revenues.
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